Digital Marketing Case Studies
SEO Case Study
Prior to SEO, an attorney in Clearwater, FL came to us with some online presence. They wanted to improve their local presence by increasing organic rankings and traffic to their website and increase clientele. At the time they signed on for our SEO services they had just 46 keywords ranking on the first page of major search engines.
- We identified how potential customers were searching through extensive keyword research.
- We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
- We ensured that all name, address, and phone number information was correct, complete and consistent across key sites, including top tier directories such as Google My Business, Apple Maps and Bing Local.
- We developed and distributed SEO friendly content on relevant websites.
- We created and distributed videos about the business
PPC Case Study
A local auto dealer located in Pinellas County, FL came to us with a challenge – they needed to increase their conversion rate and lower down the cost per conversion.
Identify the Reasons for Low Performance
- No Ad Extension
- Inappropriate Campaign Settings
- Bidding too high for keywords
Solution and Process
- We took over the campaigns and started testing a few ads with different headlines and descriptions.
- Changed selected keywords bid to first page bid which helped increase click through rates (CTR).
- Added broader keywords
- Allocation of the budget was set to the best performing campaign.
- Increased the bid for the targeted location.
- Added Remarketing Campaign which gave us leads in low cost/conv.